Accountability

We consider every donation, both large and small, to be a pact between us and the donor, which is based on trust and a mutual responsibility to those in need. We scrutinise every expense to ensure that your donation is spent wisely in combating disadvantage, deprivation and poverty.

Compassion

We approach every needy person with a sincere desire to better understand the plight of people who are suffering and offer them the best possible support in order to better their circumstances.

Confidentiality

We recognise that asking for help is not easy and we promise to respect your anonymity. We never disclose any details concerning your situation to any third party, without your permission.

Equality & Fairness

We value the diversity of all humankind and we pledge to ensure that our policies and procedures do not discriminate on any grounds. We invest in the betterment of all society, irrespective of creed, culture or personal circumstances.

Sustainability

We believe in sustainable charitable giving, and ensuring that your donation helps to create a permanent endowment, which will generate a perpetual income to serve those most in need and at the margins of society.